Identifying who to target, their motives, when to target, and how to reach them with strategic free, paid, owned, and earned media.
Using the 7 key elements of brand positioning to create a powerful marketing strategy.
Using Analysis to identify key messages and media.
Evaluation and development of different communication types, from ads to websites to posts, using tools that includes forecast behavioral responses.
Product Launch Planning
Optimization, launch planning, and forecasting of new products/services through successful events, both live and virtual.
White Space Exploration
Identification of business opportunities that are hidden or don’t yet exist, based on consumers’ latent or evolving beliefs, motivations, values, and behaviors.