Digital Branding

Segmentation Targeting

Identifying who to target, their motives, when to target, and how to reach them with strategic free, paid, owned, and earned media.


Brand Positioning

Using the 7 key elements of brand positioning to create a powerful marketing strategy.


Journey Mapping/Media

Using Analysis to identify key messages and media.


Communications Development

Evaluation and development of different communication types, from ads to websites to posts, using tools that includes forecast behavioral responses.


Product Launch Planning

Optimization, launch planning, and forecasting of new products/services through successful events, both live and virtual.


White Space Exploration

Identification of business opportunities that are hidden or don’t yet exist, based on consumers’ latent or evolving beliefs, motivations, values, and behaviors.


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